Social Marketing – SM - SEO Website Master

Dec

Cathy Hofknecht to Participate at NCTA Emerging Technologies & Trends Breakfast

Durham, NC (PRWEB) November 22, 2011

Cathy Hofknecht, the founder and managing partner of Neu Concepts, will share her views on leveraging social media to drive business at the Emerging Technologies & Trends (ET+T) panel discussion. This segment of the ET+T series will be held on Wednesday, December 7th at The Solution Center in Durham, North Carolina.

The Emerging Technologies & Trends breakfast series is a program hosted by the North Carolina Technology Association (NCTA) which features an interactive panel discussion and provides attendees an opportunity for networking and professional development. At this program, entitled Increasing Your Presence with Social Marketing, Cathy will share her perspectives on how a company can utilize social media, crowd sourcing, analytics and their web presence to drive more business.

The panel discussion will be moderated by Mitch Mumma, Technology General Partner at Intersouth Partners. Other panelists include John Conway, Creative Services Director at WRAL.com and Tom Rabon, Chairman & Partner at New Kind. For more information on attending this event visit, Emerging Technologies & Trends Series in RTP.

About NCTA

The North Carolina Technology Association (NCTA) is a not-for-profit, membership-driven trade association and the primary voice of the technology industry in North Carolina. NCTA is the intersection of leadership and technology, fueling the growth of North Carolina through Executive Engagement, Public Affairs, and a Knowledge Workforce. For more information, visit http://www.nctechnology.org.

About Neu Concepts

Neu Concepts is a design firm focused on web design, trade show exhibits and marketing programs that help companies grow their businesses. Neu Concepts places a strong emphasis on understanding the audience, coming up with creative designs that make a lasting impression and building solutions that will stand the test of time. Founded in 2010, Neu Concepts is headquartered in Durham, NC. For more information, visit http://www.neuconcepts.net.

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Related Social Marketing Press Releases

Nov

AdEase Brings Home Eight MarCom Awards

San Diego, California (PRWEB) November 21, 2011

AdEase, a leading California marketing, advertising and public relations agency, received top honors at the Association of Marketing and Communication Professionals (AMCP), 2011 MarCom Awards. AdEase walked away with a total of eight awards, including four golds and a platinum. The MarCom Awards is an international creative competition recognizing outstanding achievements in marketing and communications.

AdEase is dedicated to ensuring the highest level of quality and creativity for our clients, said Stacey Nelson Smith, Founder/CEO of AdEase. We are very excited to receive these awards and each one is proof positive that the work we produce is as exceptional as our promise. We thank the AMCP for recognizing our work.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations and over the past few years have allocated over $ 75,000 in grants to support its members efforts. That money has been used for marketing materials for homeless shelters, orphanages, day camps, community theaters and art centers, programs for the elderly and disabled, childcare and educational endeavors for the underprivileged.

AdEase winning entries:

Platinum

Category: Ads/Business/Trade Publication

Winning Entry: The Green Build

Gold????????????????????????????????????????????????????????????

Category: Design (Print) Business Card

Winning Entry: Avenu Realty Group Business Card????????????????????????????????????????????

Category: Design (Web) Web Graphics????????????????????

Winning Entry: San Diego Padres FanFest

Category: Corporate Social Responsibility

Winning Entry: The Green Build

Category: Microsite

Winning Entry: http://www.ToughTimesSD.org

Honorable Mention

Category: Design (Print) Letterhead

Winning Entry: Avenu Realty Group Letterhead

Category: Design (Print) Other

Winning Entry: Healthy Works, Fresh Fund Circular Creative

Category: E-Communication/Viral Marketing????????

Winning Entry: Wild Water Adventure Park

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Twitter @AdEase

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Sign up to receive the e-newsletter at http://www.AdEaseOnline.com????

About AdEase

Founded in 1999, AdEase is a full service marketing, advertising and public relations agency committed to building brands while providing measurable return on investment. With offices in San Diego, San Francisco, and San Jose, AdEase executes targeted marketing and social marketing campaigns through a variety of services including online marketing, social media, SEO, television, radio, out-of-home advertising, public relations, and web development and design. AdEase specializes in marketing for the financial, hospitality, education and government sectors.

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Nov

Facebook, LinkedIn, YouTube & Yelp Goes Local with Houstons First All-in-One, Video Based Social Network!

Houston, Texas (PRWEB) November 02, 2011

Urbancitytv is the first video based magazine with a business directory and community for the city of Houston. Dexter Bayack, founder and creator states, I would like to make it clear: we are not seeking to overthrow social media networks such as Facebook, LinkedIn, YouTube or Groupon. Our goal is to take the best social marketing platforms and combine them into the ultimate local community resource. Urbancitytv weaves its marketing into its content using video blogging or vlogging. The components that make up Urbancitytv are:

Business Listings
The Video Blogs and Magazine
The Community
Events

Business Listings/Microsites

Urbancitytv connects local businesses with potential customers in a personal way through customized business listings and unique, personalized videos, creating rapport and trust with the customer. Customers can find coupons, job openings and special deals from their favorite, local businesses.

Although online video is the most effective form of advertising, Houston businesses do not have a local platform to utilize this type of marketing thus relying on YouTube which is less than ideal. These generic platforms are not targeted to a geographically specific audience, thus resulting in minimal traffic for local businesses. Urbancitytvs solution is to offer local businesses a platform that utilizes video to promote their products and services to a targeted and captive audience in a video listing or Microsite. Dexter Bayack states, Over the past year we compared video traffic between YouTube and Urbancitytv. Urbancitytvs videos received at least 4 times more traffic than their YouTube counterparts. Visit Urbancitytvs online marketing strategies page for more information.

The Video Magazine

Urbancitytv has found that one of the best ways to keep visitors coming back and engaged is through video content documenting Houstons rich and diverse culture. This serves an excellent resource for tourists as well as locals alike. Areas of coverage include:

Attractions & things to do in Houston
Autos
Fashion
Subcultures & Lifestyles
Music

Members are offered the opportunity to get featured, putting the locals in the spotlight. Its also an incentive for viewers to join, participate and share the content.

Welcome to The Neighborhood

So how does Urbancitytv compete with Facebook & LinkedIn? They dont. Profiles are set up to include a members personal information, business information, experience and more which can be used as a portfolio. This creates greater opportunities for members career wise. Twitter updates and a music player are available options to spice things up. Members have complete control over their privacy and can determine which fields are publically or privately visible. Their information is not sold to third parties or used for any marketing purposes. Features for members include:

Connect and expand your network
View profiles and add new friends
Share your photos and videos
Create your own group or join others
Get featured in the video magazine
Create a personal and professional profile
Connect with employers and find jobs

Events

Why mention events? Urbancitytv not only participates in local events, they also plan their own events. Urbancitytv serves as the perfect platform to connect members, businesses and local events in one, easy to use website. The events are videotaped and featured on the website for all to enjoy. A $ 1,000 cash prize will be given away at our Houston concerts.

Marketing

Urbancitytvs exposure comes from both traditional and new media sources of advertising which are proven to attract over 50,000 visitors per month. The sources include:

Search engine optimization (SEO) of the site
Radio and online advertising
Video blogging & article marketing
Email, Twitter and Facebook campaigns

Conclusion

We are constantly tweaking and testing to make sure we have a solid product. We finally feel our product is ready to release to the media. We hope to change the face of local media, business marketing and social interaction with an engaging, comprehensive, all-in-one solution. Dexter Bayack

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